Tourism Australia launches new social content series to welcome Indian travellers

Australia's tourism body unveils 'India Unlocked' campaign to showcase the country's diverse experiences

In a bid to woo Indian travellers, Tourism Australia has launched a new social content series called 'India Unlocked'. The campaign aims to showcase the country's diverse experiences and hidden gems, and encourage Indians to explore Australia beyond the popular tourist destinations.

What's in store for Indian travellers?

The 'India Unlocked' series will feature a range of content, including videos, photos, and articles, that will highlight Australia's natural beauty, cultural attractions, and unique wildlife. The campaign will also feature interviews with Indian travellers who have had positive experiences in Australia, and will provide tips and advice for planning an unforgettable trip.

Some of the key highlights of the campaign include:

• A video series that follows Indian travellers as they explore Australia's iconic landmarks and hidden gems.
• A photo series that showcases the country's stunning landscapes, diverse wildlife, and vibrant cities.
• A series of articles that provide tips and advice for planning an unforgettable trip to Australia.
• Interviews with Indian travellers who have had positive experiences in Australia.

The 'India Unlocked' campaign is part of Tourism Australia's broader strategy to attract more Indian travellers to the country. In recent years, India has become one of the fastest-growing source markets for tourism to Australia, with the number of Indian visitors increasing by over 15% in the past year.

Tourism Australia's Managing Director, Phillipa Harrison, said the 'India Unlocked' campaign is designed to showcase the many reasons why India should be at the top of every traveller's list.

"India is a key market for Tourism Australia, and we are committed to providing Indian travellers with the best possible experience," Ms Harrison said.

"The 'India Unlocked' campaign will showcase the many reasons why Australia is such a popular destination for Indian travellers, and we hope it will inspire even more people to visit our beautiful country."

The 'India Unlocked' campaign is now live on Tourism Australia's social media channels, including Facebook, Instagram, and Twitter.