Tourism Australia MD Phillipa Harrison and cricketer David Warner head to India
Australia's tourism push in India gets a boost with Harrison, Warner visit
Tourism Australia Managing Director Phillipa Harrison and cricketer David Warner are in India on a mission to promote Australia as a top travel destination. The duo will be meeting with key travel agents, media, and industry stakeholders in Mumbai, Delhi, and Bengaluru.
Harrison said that India is a key market for Tourism Australia, and they are committed to growing the number of Indian visitors to Australia. "India is one of our top five international markets, and we know that there is a huge potential for growth," she said.
Warner to promote Australia as a family-friendly destination
Warner, who is a father of three, will be highlighting Australia's family-friendly credentials during his visit. "I'm excited to be able to share my love of Australia with Indian families," he said. "There's so much to see and do in Australia, and I know that Indian families will have a great time exploring our country."
The visit by Harrison and Warner is part of Tourism Australia's ongoing efforts to promote Australia in India. In recent years, Tourism Australia has launched a number of campaigns in India, including the "There's Nothing Like Australia" campaign and the "Best Jobs in the World" campaign.
Tourism Australia targets 300,000 Indian visitors by 2020
Tourism Australia is targeting 300,000 Indian visitors by 2020. In 2018, there were 276,000 Indian visitors to Australia, a 15% increase over the previous year. Harrison said that she is confident that they can achieve their target of 300,000 Indian visitors by 2020.
"We have a great team in India, and we are working closely with our partners to promote Australia as a top travel destination," she said. "I'm confident that we can achieve our target of 300,000 Indian visitors by 2020."
Key takeaways:
- Tourism Australia is targeting 300,000 Indian visitors by 2020.
- Harrison and Warner are in India to promote Australia as a top travel destination.
- Warner will be highlighting Australia's family-friendly credentials during his visit.
- Tourism Australia has launched a number of campaigns in India in recent years.
- India is one of Tourism Australia's top five international markets.