Why Dow Jones Has Increased Its Investment in Ripjar

Dow Jones, the parent company of The Wall Street Journal, has increased its investment in Ripjar, a video-focused social media platform.

The investment is a sign of Dow Jones's commitment to expanding its presence in the digital space. The company has been investing heavily in digital initiatives in recent years, including the launch of a new website and the acquisition of several digital news outlets.

Ripjar allows users to create, share, and view short-form videos. The platform is popular with young people, and it has been growing rapidly in recent months.

Dow Jones's investment in Ripjar will give the company access to a new audience of young people. The investment will also help Ripjar to expand its reach and to develop new features and services.

Dow Jones is not the only company that is investing in short-form video. Several other companies, including TikTok, YouTube, and Instagram, have also been investing in this space.

The growing interest in short-form video is a sign of the changing media landscape. Consumers are increasingly using their mobile devices to consume content, and they are increasingly interested in short-form videos that are easy to digest and share.

Dow Jones's investment in Ripjar is a smart move. It will give the company access to a new audience of young people and it will help Ripjar to expand its reach and to develop new features and services.

Ripjar is a promising young company with a lot of potential. The company has a strong team and a solid product. With Dow Jones's support, Ripjar is well-positioned to continue to grow and to become a major player in the short-form video space.

Here are some additional details about the investment:

• The investment is a $20 million Series A round.
• The round was led by Dow Jones.
• Other investors in the round include First Round Capital and Betaworks.